As a parent, one of the many jobs on your endless ‘to do’ list is to discover the best ways to protect and care for your little ones. You hear so much conflicting advice about what to do and what not to do it can sometimes feel like you’re trying to decode a complex maths equation. But when it comes to children’s skincare, your mission is simple – to keep their skin as soft, supple and hydrated as it was the day they were born.